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Image of above the fold for both desktop and native platforms.

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Quick video of the dashboard scrolled.

About Experian

Experian is an innovative fintech startup focused on creating user-friendly financial management solutions for everyday users. With an ambition to make personal finance seamless and accessible, they strive to empower individuals to take charge of their money without hassle.

About the Project

The goal was to design an intuitive dashboard that efficiently redirects users to valuable experiences while leveraging a dynamic CMS to adapt to their intended actions. The focus was on delivering personalized content based on user preferences and engagement patterns, highlighting features available within their current membership level, and surfacing the most relevant Experian product offerings likely to attract their interest.


Process

Every successful design project is rooted in a well-structured and iterative process. For this dashboard my approach was centered around collaboration, feedback loops, and constant refinements to ensure we met both business goals and user needs.

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Screenshot from one of our moderated sessions in Figjam with users.

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Images of the current dashboard experiences we were hoping to improve.